More about Helen
After 27 years as a full-time journalist I decided to apply my media expertise to a new career as a self-employed media liaison consultant, freelance journalist and language practitioner early in 2009, a step I have not regretted for a second.
I am well qualified for the task, holding a masters degree in Journalism and Media Studies from the University of the Witwatersrand and an honours degree in Industrial Communications from Northwest University. Add to this my years of experience as a journalist at some of South Africa’s top Afrikaans newspapers, notably the finance section of the Sunday paper Rapport and the general news desks at the Johannesburg daily newspapers Beeld and Die Vaderland as well as the radio news desks of the South African Broadcasting Corporation.
I spent most of my career in journalism working as a specialist financial reporter and as a sub-editor and layout artist. As reporter I specialised in the fields of personal finance, small business, business tourism, airlines, career and workplace related articles, as well as business profiles.
My current activities focus mainly on media liaison, building the public image of my clients in the print, broadcast and electronic media.
I also work as a freelance journalist, writing articles ranging from personal finance to human interest and travel for a variety of publications and websites.
As a language practitioner I am active in translating and editing newsletters and marketing pamphlets of several financial institutions, translating advertising copy, as well as Unisa academic material for a variety of subjects including psychology, economy, marketing, tourism, and journalism and media studies. I specialise in plain language writing as required by the Consumer Protection Act.
I am a member of the National Press Club of South Africa, the Professional Journalists’ Association of South Africa (ProJourn), the Professional Editors’ Group (PEG), the South African Translators’ Institute, (SATI) and the Southern African Freelancers’ Association (Safrea). I also serve on the Outside Panel of Unisa’s Directorate Language Services.
Awards and achievements
- 2005 Sanlam Award for Excellence in Financial Journalism:
- Personal Finance in Non-Financial Publications (2006)
- 2007 Sanlam Award for Excellence in Financial Journalism:
- Personal Finance in Non-Financial Publications (2008)
- 2007 Citadel Words on Money Award: Consumer Education (2008)
- 2008 TBCSA Hospitality Investment Awards: Excellence in Travel and Tourism Reporting
- Runner-up in 2007 ATKV Mediaveertjie Award: Personal Finance (2008)
- 2009 ATKV Mediaveertjie Award: Personal Finance (2009)
Newspapers struggle to generate income in times of dwindling audiences and growing competition. This study investigates income-generating strategies from a critical political economy perspective and intends to show the possible impact of such strategies on the independence of a publication. The study explores how the relationship between news executives and the advertising sector is, in some cases, changing to play into the hands of the latter as the print media struggles to keep publications alive. This research has been undertaken with specific reference to Geld, a personal finance magazine which is published bi-monthly inside the Afrikaans Sunday newspaper Rapport. The research specifically seeks to answer the following questions: • What strategies and factors have contributed to the financial success of Geld in its present form? • What implications do these strategies to attract advertising have for the journalistic operating approaches of the publication? • How do these strategies contribute to changes in media organisation and culture, as well as to aspects of content?
SBN-13: 978-3-8484-2180-0 / ISBN-10:3848421801 / EAN:9783848421800 / Book language: English
CHAPTERS IN BOOKS
- ’n Nuwe Jy (A New You). Chapter on personal finance for women. Carpe Diem Media, 2009
- Voel goed! Kies geluk! Vind God! (Feel good! Choose happiness! Find God!) Several of my articles have been included in this self-help book for women. Published by Carpe Diem Media, 2007
- ’n Sensasionele Lewe (A Sensational Life). Chapter on personal finance for women. Published by Carpe Diem Media, 2006
- Adjudicator of South African Tourism’s 2008 Welcome Awards, a competition for excellence in service delivery in the South African tourism sector
- Adjudicator of the 2013 and 2014 Motor Journalist of the Year Awards
Call Helen: +2782 603 3335
Email Helen: firstname.lastname@example.org